罗映宇，博士，副教授，硕士生导师

青岛大学特聘教授，山东省泰山学者青年专家

Email：yyl_mkt@163.com

 

2024年6月毕业于湖南大学。我的研究主要关注：新兴技术对社会福祉的影响、绿色消费和营销沟通。我主要通过实验法（包括行为实验、在线调研、脑电实验、田野实验）开展研究，也会采用二手数据、案例研究和机器学习。目前，以第一和通讯作者在《管理世界》《南开管理评论》《Psychology & Marketing》《Technological Forecasting and Social Changes》《Internet Research》等期刊发表多篇研究论文。

工作经历

[1] 2024.08~至今         青岛大学商学院                               副教授

[2] 2022.04~2022.12    众安保险有限公司（科研合作）  数据分析师

[3] 2019.06~2020.03    山东中全信息咨询有限公司           咨询顾问

科研项目

[1] 青岛大学特聘教授（四层次）科研启动经费，2024.08~2028.08，主持

[2] 山东省泰山学者青年专家项目，2026.01-2028.12，主持

[3] 山东省自然科学基金青年项目，2025.10-2028.09，主持

代表性论文（按录用和发表顺序）

[1] Jing Huang, Jinfeng Lu, Guowei Zhu, Yingyu Luo* (2026).Algorithm Appreciation in Privacy Disclosure: How Do the Agent Types (AI vs. human) Affect Privacy Disclosure?. Information Technology & People. Forthcoming.

[2] 陆金凤，朱国玮，罗映宇，钱无忌，孟陆，黄静. (2026). 从决策式到生成式：人工智能管理研究框架与未来展望. 管理世界. Forthcoming.

[3] Yingyu Luo, Di Peng, Guowei Zhu, Jing Huang, (2026). Hide Your Past: The Time Sensitivity Effect in Self Disclosure. Internet Research. Forthcoming.

[4] 朱国玮，罗映宇，陆金凤，高文丽 (2025). 事与“愿”违:默认选择对用户隐私披露意愿的反默认效应. 管理工程学报, 39 (03), 104-118.

[5] 罗映宇，朱国玮，吴月燕，杨智，姜含笑.(2025). 跨越所有权边界:心理所有权对隐私披露的双刃剑效应. 管理工程学报, 39 (01), 110-124.

[6] 朱国玮，黄静，罗映宇*.（2024）算法管理下的共享经济阴暗面：概念框架与展望. 南开管理评论(05), 123-131.

[7] Zhu, G., Huang, J., Lu, J., Luo, Y*., & Zhu, T. (2024). Gig to the left, algorithms to the right: A case study of the dark sides in the gig economy. Technological Forecasting and Social Change, 199, 123018.

[8] 罗映宇，朱国玮，钱无忌，吴月燕，黄静，杨智.(2023).人工智能时代的算法厌恶：研究框架与未来展望. 管理世界 (10),204-227.

[9] Luo, Y., Zhou, L., Huang, J., Wang, X., Sun, R., & Zhu, G*. (2023). Platform perspective verse user perspective: The role of expression perspective in privacy disclosure. Journal of Retailing and Consumer Services, 73, 103372.

[10] Zhu, G., Lu, J., Zhou, L., & Luo, Y* (2023). The more the better? The negative effect of disseminators' donations in online donation. Psychology & Marketing, 40(6), 1179-1195.

[11] 孙锐，罗映宇*.(2021).自我知觉理论视角下消费者隐私悖论行为研究：ERPs的证据. 南开管理评论(04),153-162.

[12] 罗映宇，孙锐,王艺翔，韦志颖.(2021).认知资源：解释社会助长效应的新视角. 心理科学(05),1049-1056.

[13] 罗映宇，韦志颖，孙锐.(2020).隐私悖论研究述评及未来展望. 信息资源管理学报(05),66-75.

工作论文

[1] Put the Choice in Your Hands: Using Internal (vs. External) Attributions to Reduce Resistance to Algorithmic Pricing. Major Revision at the Information Systems Research (UTD24). SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5352879.

With Ting Li, Jinfeng Lu, Dong Lv and Yajing Chen.

[2] Algorithm Aversion in Green Consumption. Major Revision at the Journal of Consumer Research (UTD24).

Abstract:https://pure.eur.nl/en/publications/algorithm-aversion-in-green-consumption-under-review

With Ting Li, Jing Huang, Jinfeng Lu and Guowei Zhu.

[3] The Hidden Cost of Packing: When and Why Packaging Promotional Gifts Triggers Consumer Resistance. Under Review at the Journal of Marketing Research (UTD24).

With Jing Huang, Guowei Zhu, Lu Meng and Yuwei Jiang.

[4] Aversion Versus Appreciation: Online Consumers’ Reactions to Human or AI Recommendations in Product Uncertainty. Major Revision at the International Journal of Research in Marketing (ABS 4).

With Jing Huang and Guowei Zhu.

[5] Digital Twins and Its Implication for Food Consumption. R&R at the Journal of Retailing (ABS 4).

With Jinfeng Lu, Ting Li and Guowei Zhu

[6] Privacy Matters? Consumer Responses to AI vs. Human in Information-Collection-Laden Products Recommendation. Major Revision at the Journal of Business Research (ABS 3).

With Jing Huang and Guowei Zhu

[7] You Are Not Alone: Uptrend Information to Promote Green Consumption. Minor Revision at the Psychology & Marketing (ABS 3).

With Jinfeng Lu, Jing Du and Guowei Zhu.

[8] Healthy or Tasty? Consumers’ Reaction to Human and AI Advice in Food Consumption. Minor Revision at the Journal of Retailing and Consumer Services (ABS 2).

With Jinfeng Lu, Qingjin Wang and Guowei Zhu

[9] More Competence, Less Ethic: Status Cues, Tradeoff Certainty and Consumer Behaviors. In Preparation.

With Jinfeng Lu and Dong Lv.

[10] Do Consumers Consider Virtual Money to Be More (Or Less) Important Than Real Money? An Explanation from the Perspective of Mental Accounting. In Preparation.

Sole author

教学科研服务

本科生：企业战略管理（春季）

博士生：工商管理科学前沿文献研读（秋季）、管理研究方法（秋季）

期刊审稿：管理世界，Technological Forecasting and Social Change，Journal of Product & Brand Management等

 

欢迎对学术感兴趣的本科生、研究生以及交叉学科研究者联系、合作！