【论文】胡劲松;赵光丽：具有损失规避零售商的模糊供应链网络均衡 控制与决策 2014
Abstract:Under fuzzy demand, the supply chain network equilibrium, in which loss-averse retailers’ shortage cost is not involved, is examined. The expected utility model of retailers with piecewise-linear loss aversion utility function is derived by the credibility measure of fuzzy event, and its concavity property is revealed. In turn, the optimal behaviors of manufactures, retailers and consumers are modeled by the variational inequality, the network equilibrium model is then built. It is proved that manufactures’ pricing mechanisms are equivalent to retailers’ at equilibrium in order to simplify network equilibrium conditions. Finally, the impact of fuzzy demand and loss-averse coefficients on network equilibrium is illustrated by numerical example.